What Will Be the Hottest Content Trends on Xiaohongshu in 2025?

Wednesday, January 22, 2025

As we approach 2025, Xiaohongshu (Little Red Book) continues to evolve, and so do the content trends. With its user base growing and diversifying, the platform is expected to embrace more interactive and personalized content. Understanding these trends can help content creators stay ahead of the curve and maintain relevance. Here’s a look at what will likely dominate Xiaohongshu in 2025.

Short-form Video Content 短视频内容

Short-form videos have been the backbone of Xiaohongshu's success, and in 2025, they will continue to be at the forefront. With improved video editing tools and enhanced AR (Augmented Reality) filters, users will likely experiment more with creative 创意 (chuàng yì) short videos to showcase their lifestyles, products, and unique talents.

创意, adjective, creative


  1. Creative content is more likely to get shared and appreciated on Xiaohongshu.

    有创意的内容更容易在小红书上被分享和欣赏。
    
yǒu chuàng yì de nèi róng gèng róng yì zài xiǎo hóng shū shàng bèi fēn xiǎng hé xīn shǎng。

  2. Innovative and creative short videos will attract more views and likes.

    创新和创意的短视频将吸引更多的观看和点赞。
    
chuàng xīn hé chuàng yì de duǎn shì pín jiāng xī yǐn gèng duō de guān kàn hé diǎn zàn。

Sustainable Lifestyle and Eco-Friendly Products 可持续生活方式和环保产品

As environmental consciousness continues to rise, more users will turn to Xiaohongshu for tips on sustainable 可持续(kě chí xù) living. Content related to eco-friendly products, minimalism, and green energy will gain traction. Expect to see more posts on sustainable fashion, beauty, and lifestyle choices that promote a conscious way of living.

可持续, adjective, sustainable


  1. Many consumers prefer sustainable products over conventional ones.

    许多消费者更喜欢可持续的产品而不是传统的产品。
    
xǔ duō xiāo fèi zhě gèng xǐ huān kě chí xù de chǎn pǐn ér bù shì chuán tǒng de chǎn pǐn。
  2. Promoting sustainable practices can attract environmentally-conscious followers.

    推广可持续的做法可以吸引环保意识强的粉丝。
    
tuī guǎng kě chí xù de zuò fǎ kě yǐ xī yǐn huán bǎo yì shí qiáng de fěn sī。

AI and Virtual Reality Integration 人工智能与虚拟现实结合

In 2025, we can expect Xiaohongshu to leverage the rise of AI 人工智能(rén gōng zhì néng) and virtual reality technologies, allowing users to create more immersive content. This will open new opportunities for virtual try-ons, interactive shopping, and even AI-generated lifestyle content.

人工智能, noun, Artificial Intelligence


  1. Artificial Intelligence will help users personalize their content on Xiaohongshu.

    人工智能将帮助用户个性化他们在小红书上的内容。
    
rén gōng zhì néng jiāng bāng zhù yòng hù gè xìng huà tā men zài xiǎo hóng shū shàng de nèi róng。

  2. AI tools will make content creation on Xiaohongshu more efficient and creative.

    人工智能工具将使小红书上的内容创作更高效、更有创意。
    
rén gōng zhì néng gōng jù jiāng shǐ xiǎo hóng shū shàng de nèi róng chuàng zuò gèng gāo xiào, gèng yǒu chuàng yì。

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