What are you preparing to buy for the Double 11 Shopping Festival?

Wednesday, November 23, 2022

Singles Day is an annual 24-hour shopping event in China. It brings in billions of dollars in sales and uses celebrities to promote the countdown in the hours leading up to midnight. It takes places on November 11th, a.k.a11-11, and it emerged as a day to celebrate, well, being single, hence all the "ones". It first became a popular day for young people in China to buy something for themselves. But now, it doesn't discriminate, with comsumers from all age groups and relationship statuses getting themselves. Fast forward  from a university campus in the 90s today, where in 2017 Alibaba generated a whopping $25 billion dollars from the 24-hour Singles Day event. At its peak, it was handling 256000 transactions per second. Meanwhile, more than 775 million parcels were shipped from that day's orders. Now the once a year double-eleven Shopping Festival has started again, what are you preparing to buy?

                       

 

A:yì nián yí dù de shuānɡ shí yí ɡòu wù jié yòu kāi shǐ le ， nǐ tún huò le mɑ ？ 
  一 年   一 度 的 双     十  一 购  物 节  又  开  始  了 ， 你 囤  货  了 吗 ？ 
The once a year  double-eleven Shopping Festival has started again，do you stock up?

B: ǒ xiǎnɡ mǎi kǒu hónɡ ， dàn shì ɡānɡ shànɡ jià jiù bèi fēnɡ qiǎnɡ le 。 
我 想    买  口  红   ， 但  是  刚   上    架  就  被  疯   抢    了 。 
I wanted to buy lipstick, but they were snapped up as soon as they were on the shelves.

A: mài dé zhè me huǒ bào mɑ ？ nǐ zài nǎ mǎi de ？ 
卖  得 这  么 火  爆  吗 ？ 你 在  哪 买  的 ？
Is it selling so well? Where did you buy it?

B: wǒ zài lǐ jiā qí zhí bō jiān 。 
我 在  李 佳  奇 直  播 间   。
I'm in Li Jiaqi's studio.

A: tā zhí bō jiān de kǒu hónɡ shì qiǎnɡ shǒu huò 。 
他 直  播 间   的 口  红   是  抢    手   货  。 
The lipsticks sell like hot cakes in his studio.

B: xià cì wǒ jiù bú còu rè nɑo le 。 
下  次 我 就  不 凑  热 闹  了 。
I won't join in the fun next time.

Key Words

yì nián yí dù de 
一 年   一 度 的
annual

jù lè bù yì nián yí dù de yàn huì jiānɡ yú 6 yuè 3 rì jǔ xínɡ 。 to
俱 乐 部 一 年   一 度 的 宴  会  将    于 6 月  3 日 举 行   。
The club's annual dinner will be held on 3 June.

tún huò 
囤  货 
stock up

shuānɡ shí yì nǐ tún huò le mɑ ？ 
双     十  一 你 囤  货  了 吗 ？ 
Did you stock up on Double 11?

fēnɡ qiǎnɡ 
疯   抢 
snap up

jǐ ɡè xiǎo shí zhī nèi shí wù jiù bèi fēnɡ qiǎnɡ wán liǎo 。 
几 个 小   时  之  内  食  物 就  被  疯   抢    完  了   。 
A lot of foods were snapped up within hours.

qiǎnɡ shǒu huò 
抢    手   货
sell like hotcakes

wài miàn hěn rè ， wǒ men de bīnɡ qí lín yí dìnɡ huì chénɡ wéi qiǎnɡ shǒu huò 。 
外  面   很  热 ， 我 们  的 冰   淇 淋  一 定   会  成    为  抢    手   货  。 
It is hot outside, our ice cream will sell like hot cakes.

còu rè nɑo 
凑  热 闹 
join in the fun

kuài ！ zán men qù còu ɡè rè nɑo 。 
快   ！ 咱  们  去 凑  个 热 闹  。 
Come on! Let's join in the fun!

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