Images or videos? A deep dive into Xiaohongshu content trends for 2025

Wednesday, March 12, 2025

Xiaohongshu (Little Red Book) has evolved beyond a simple social media platform, becoming a vital space for product discovery, lifestyle inspiration, and social connection. As we move into 2025, content formats will continue to diversify, with images and videos playing significant roles. However, the key question remains: which format will dominate Xiaohongshu in 2025—images or videos? Let’s take a deep dive into these content trends.

Video Content Takes Center Stage 视频内容占主导地位

In 2025, video content will likely continue to be the leading format on Xiaohongshu. As internet speeds increase and mobile devices become more advanced, users will be able to consume high-quality videos 视频(shì pín) with ease. Short-form videos, in particular, will remain a favorite as they offer a quick yet engaging way to connect with followers. Xiaohongshu users will create everything from tutorials to product reviews, all designed to capture attention in mere seconds.

视频, noun, video


  1. Short videos are more likely to go viral on Xiaohongshu.

    短视频更容易在小红书上走红。

    duǎn shì pín gèng róng yì zài xiǎo hóng shū shàng zǒu hóng.

  2. Video content is an effective way to showcase products and trends.

    视频内容是展示产品和趋势的有效方式。
    
shì pín nèi róng shì zhǎn shì chǎn pǐn hé qū shì de yǒu xiào fāng shì.

Image-Centric Content Remains Popular 以图为主的内容依然流行

Despite the growth of video content, images 图片(tú piàn) will remain a powerful tool on Xiaohongshu. High-quality, aesthetically pleasing images showcasing products, fashion, or travel destinations will continue to engage audiences. In fact, images often act as the first point of interaction, catching the viewer’s attention before they decide to engage further with the video or caption. Many Xiaohongshu users prefer curated, high-quality visuals for their lifestyle inspiration or shopping guides.

图片, noun, image


  1. Beautiful images are highly engaging on Xiaohongshu.

    美丽的图片在小红书上非常吸引人。
    
měi lì de tú piàn zài xiǎo hóng shū shàng fēi cháng xī yǐn rén.

  2. Images can convey a message much quicker than text alone.

    图片比起单纯的文字能更快地传达信息。
    
tú piàn bǐ qǐ dān chún de wén zì néng gèng kuài de chuán dá xìn xī.

The Perfect Blend of Both 图文并茂，二者结合

While video content is clearly on the rise, the combination of images and videos is likely to dominate the platform. The trend towards hybrid content will make it easier for content creators to use both formats together to create more dynamic and engaging posts. A single post might feature a beautiful product photo followed by a tutorial video, combining the best of both worlds.

Sign up for a free trial now!

FAQ / Tips

Before starting any Chinese language course, the teacher will assess your Chinese language proficiency level through a placement test.This helps to determine your current level of understanding and ability in Chinese, and allows the teacher to tailor the course materials and teaching methods to your specific needs and goals. The placement test may include assessments of your reading, writing, listening, and speaking skills.Based on the results of the test, the teacher will be able to recommend an appropriate course of study for you.
We provide a wealth of Chinese teaching materials and learning resources, including but not limited to textbooks, workbooks, listening materials, reading materials, video courses, and online courses.Our teaching materials and resources are carefully selected and designed to meet the learning needs and goals of different learners. At the same time, our teachers will provide personalized teaching and guidance based on the learning characteristics and needs of students to ensure that students can learn and master Chinese language efficiently.
As a first - time student, if you are not completely satisfied with our service, we offer a cancellation policy that allows you to cancel your subscription before the first month. In such cases, we only charge a one - month fee and refund the remaining balance to you as soon as possible.We strive to ensure that our customers are fully satisfied with our service and are committed to providing a hassle - free refund process.
Our Chinese learning method is focused on personalized and interactive one-on-one lessons with a professional teacher. The lessons are conducted live through our online teaching platform, which allows you to see and talk to the teacher. You can schedule the lessons at a time that suits you, and the teacher will tailor the lesson content to your specific needs and goals. During the lesson, you can ask questions and receive feedback from the teacher to ensure you understand and master the knowledge and skills being taught. We also have a student service team and academic coordinator team to assist you with your learning and provide any additional support you may need.Overall, our method is designed to be flexible, personalized, and interactive to help you achieve your language learning goals.
Certainly, we offer a complimentary 30 - minute trial lesson for you to experience our services before committing to a purchase.This will allow you to gain a better understanding of our qualified tutors, innovative teaching methods, comprehensive class materials, and more.We are committed to providing you with the highest level of service and ensuring your satisfaction with our courses.
Our teaching methodology is centered around our students and their individual learning objectives.We provide personalized learning plans, innovative and flexible teaching materials and methods, and strive to make learning Chinese a joyful and enjoyable experience.Our approach is designed to engage students and foster a deep understanding of the Chinese language, culture, and customs. We believe that learning should be fun and meaningful, and we work hard to ensure that every student enjoys their Chinese language learning journey with us.